The company develops, manufactures and sells goods and services for the textile market, primarily household sewing-related products in the fields of embroidery, quilting, home textiles, garment sewing and crafting. The origins of the company lie in the invention of the hemstitch sewing machine, invented in 1893 by a Swiss inventor and entrepreneur Karl Friedrich Gegauf. Currently, the company’s products include sewing machines, embroidery machines, serger/overlocker machines, and computer software for embroidery design.
The Bernina Textile Group is a globally active group of 15 companies doing business in 80 countries. The company operates in the product categories such as household sewing and embroidery machines, household overlocker machines, longarm quilting machines, multi-needle embroidery machines, accessories (presser foot, embroidery hoops and other accessories for sewing, quilting and overlocking) and computer software for embroidery design.
Subsidiaries are established in Australia, Austria, Belgium, Germany, Japan, the Netherlands, New Zealand, Switzerland and the USA. The subsidiary Benartex, headquartered in the United States, sells printed textiles and quilting fabrics in particular. OESD, another subsidiary, develops and sells embroidery designs. Brewer, engaging in the sewing supplies market, offers sewing and crafting notions, patterns, books etc. The company supplies 80 markets worldwide via business-to-business connections.